Effective Date: 1.5.2025 / Last Updated: 1.9.2025

Car Alliance is committed to protecting your privacy and ensuring that your personal information is handled responsibly. This Privacy Policy explains how we collect, use, store, and share your personal data when you use our website, mobile application, or rent a vehicle from us.

1. Information We Collect
We may collect the following categories of personal information:
• Identification Data: Name, date of birth, driver’s license details, passport information (if applicable).
• Contact Information: Address, phone number, email address.
• Payment Information: Credit/debit card details, billing address.
• Booking & Rental Information: Reservation history, rental preferences, pick-up and drop-off locations, travel itinerary (if shared).
• Technical Data: IP address, device information, cookies, browsing activity on our website.
• Optional Information: Loyalty program membership, feedback, or survey responses.

2. How We Use Your Information
Your information may be used for the following purposes:
• To process and manage your car rental bookings.
• To verify your identity and eligibility to rent a vehicle.
• To process payments and issue invoices.
• To communicate with you regarding reservations, updates, and customer support.
• To comply with legal, regulatory, or law enforcement requirements.
• To improve our services, website, and customer experience.
• For marketing and promotional purposes (only with your consent, where required by law).

3. Sharing Your Information
We do not sell your personal data. We may share your information with:
• Service Providers: Payment processors, IT support, insurance providers, roadside assistance, and vehicle maintenance partners.
• Authorities: Law enforcement, government agencies, or regulators when required by law or to protect our legal rights.
• Business Transfers: In case of a merger, acquisition, or sale of company assets.

4. Data Retention
We keep your personal data only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, and resolve disputes. Retention periods may vary depending on legal requirements in your country.

5. Cookies & Tracking Technologies
Our website uses cookies and similar technologies to enhance user experience, analyze site traffic, and personalize content. You can manage cookie preferences through your browser settings.

6. Your Rights
Depending on your location (e.g., under GDPR or other privacy laws), you may have the right to:
• Access and request a copy of your personal data.
• Correct or update inaccurate information.
• Request deletion of your personal data.
• Restrict or object to certain processing activities.
• Withdraw consent where processing is based on consent.
• Data portability (transfer of your data to another provider).
To exercise your rights, please contact us at support@caralliancerentals.com.

7. Data Security
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, misuse, or disclosure. However, no method of transmission over the internet or storage system is 100% secure.

8. International Data Transfers
If you are located outside European Union, your data may be transferred and processed in other countries that may not provide the same level of data protection. We ensure such transfers are conducted in compliance with applicable laws.

9. Children’s Privacy
Our services are not directed at children under the age of 18, and we do not knowingly collect personal data from minors.

10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on our website with a revised “Last Updated” date.

11. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Car Alliance
Trzaska cesta 336, 1000 Ljubljana, Slovenia
info@caralliancerentals.com